Concept Presentation

To present our concepts we setup table in the studio with our 4 early prototypes from the workshop, a storyboard to support the user scenario and some initial branding/ideas.

Our first concept was Cupz. A vibrating cup that focused on the idea that after a set period of time in which the cup is away from the docking station it would begin to vibrate a few times reminding the user that it needs to be washed. Cupz personality traits were cheeky – in that it has the temerity to tell you to wash it, needy – in it is going to be bothering you and cute – in the sense that it’s like a baby that needs your care.

Cupplunk is a for those serious about keeping clean. If all cups are not placed back on the rack by the end of the day a cup is sacrificed by the retracting rods. The personality traits of this product are serious but there is also an element of black comedy to the over the top violence of it’s punishment.

Click was a concept that made your cup very much your own as the detachable arm of the cup remained attached to your keychain so only you could be using the cup at any one time. You also would have to use the product or you might burn your hand on the hot cup. The personality traits of the product would be organised as well as slightly quirky. It invites you to play with the components and customise as well.

Rolly played with form as it’s cylindrical base doesn’t let you put it down just anywhere except in the customised coster. It is simple, smart and aesthetically pleasing. It’s personality traits are friendly, playful and encouraging.

To support our concepts I developed two moodboards which captured some of the design aesthetics we were interested in and also referenced some characters which we felt best summed up our personality.

Moodboard_1 Moodboard_2

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